A few days ago, the entire Potterbase was abuzz with excitment over more than just the beginning of the midnight showing tickets for Deathly Hallows Part II.
Melissa Anelli (remember her? She the author of Harry, A History which I'm giving away right here!) tweeted about this special quest for 10 letters which would form a word that were supposed to give us a hint about this mysterious new announcment J.K. Rowling would do soon.
The fanbase fell on the news like a bunch of water-starved plants after four years in the desert, eager for that tingling of anxiety and uncertainty swirling around Rowling once more - and what was likely to be the last time with anything Potter-related.
By the end of the day, we had a word: Pottermore.
Tune in again in 5 days to know more about this mystery project of the woman who charmed the world, or follow Pottermore on twitter: @pottermore.
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